The only reason you noticed your email is broken is it literally stopped. If there’s something else, how will you know? You might just experience, friction like it could be better, but you’re not quite sure why. This friction has quite a bad impact on your business.
In this video, I'm sharing the top 5 things that we often see broken in Google for Launch businesses.
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To learn more about our Cloud Support Service, or schedule an IT Systems Check, contact itGenius - the Google Workspace Experts
Transcription:
It's possible right now you're experiencing a bit of a sense of friction, like things could be better. Or maybe there's some things that you're missing inside your Google account, but you're not quite sure what they are. Now that friction and missing out on the right kind of strategy in your technology in your business can start to have an impact on your bottom line. In this video, I'm going to take you through some of the most common things we see for large business owners who are having trouble with technology. Let's talk about some of the things I say small business owners who have just launched getting it wrong. Now, if you're a sole trader, or you're thinking about employing your first few contractors, or maybe your first few employees, or here's some of the things that you may not be getting it right in your Google workspace world or in other areas of your business as well. Number one is using a free version of Gmail for your business. Not only does it kind of give the sense that you're not really that all that professional if you're using a Gmail account, using a Gmail account is not really that safe or secure for business use. The reason for that is they're really designed to be consumer accounts. And while they're great for storing photos, and connecting with family and signing up for online websites, a Gmail account doesn't give you the ability to expand. Now I've got a dedicated video on why you shouldn't use a Gmail account for business on our channel, you can check out the link to that below. But the short story is, is that moving to a business Google workspace account allows you to set up other uses for your business. And when you employ people, you have full control over all of the data within the business domain. If you're just sharing between Gmail or Gmail accounts, anyone who creates a file outside of your business is the owner of that file. And that means that if they delete it, it disappears from your account as well. So make sure you don't make that noob mistake. And if you're interested in upgrading to a Google business account, you can jump on one of the links below in chapter 13. Next up, let's talk about using the cloud to store your files. Now, we've all heard of the cloud. And when you're all probably using the cloud for things like our accounting systems, and other online tools, like Google Docs, but if you're not storing all of your files online, and some of them are still stored on your local computer, well, you might be missing out on some of the safety and security of actually having your files available across all your devices, but also protected, just in case you lose one of yours. Now, I've abused my technology over many years, and I've lost laptops, I'd spilt a glass of wine on one of them, I had one stolen out of my car. And in all of these cases, because I had all of my files stored on the cloud, it meant that I wasn't worried I was able to buy a new one and just sign into my services and get back on the road and back to business. So if right now you're the kind of person who stores a few files on your desktop, or maybe you're storing them on a hard drive in a cupboard somewhere in your home for safekeeping, well, now might be the time to move them all online. Now we're going to talk a little bit more about backup. And I've got some dedicated videos on why you would consider backing up to the cloud if you check those out there on our channel. Now for you the simplest policy is to make sure that everything is stored in the cloud. And then for you there is less risk on your local computer. Number three common mistake we see is not using Google My Business. Now, this is not necessarily a productivity tool. But this is one of Google's marketing tools that is absolutely essential for all business owners. And we see many early stage business owners getting this wrong by not harnessing the power of this tool. Now Google, my business is really easy to set up. And we've even got a video on how to actually utilize Google My Business. So you can learn the basics on how to get it configured. But importantly, once you've got it there, it creates a high level of social proof for your customers as they're investigating whether or not they want to do business with you, it tends to only show up when someone's googling or searching for your business. But there are some pretty cool widgets that you can actually install on your website. So when someone comes along to your website, they can even see your star rating from Google My Business. And these are pretty damn hard to fake, it's near impossible to have paired reviews removed from a Google My Business account. And so what that means is it's a very democratic system of reflecting the quality of your business. And that's something where if you're providing a great service, you want to highlight that to prospective customers that come to you. Not only that, when you have Google My Business configured correctly, you will actually rank higher inside of Google search results. Remember that Google want to highlight quality businesses and quality search results to their users who are searching Google. And so having an up to date Google My Business Page with hopefully a decent star rating with a number of reviews is going to help you to boost your rankings. The next issue that we see small business owners not getting right is security. Now everyone's seen in a business, a password spreadsheet, which has all of the credentials for a business shared on Google Docs between multiple people and that is the absolute worst thing that you can do. Setting up a password manager will create a vault for your passwords where you can create a automatically randomized password for every website you use. Store them all in an encrypted vault, but then securely share them with your team members who need access to specific passwords. Now, not only is that going to save you from the accidental issue of someone getting access to the complete spread With all the passwords for your business, but you also get the opportunity to share certain passwords with certain people. So you might want to share just one password with an outsource team member, or a contractor who's working for your business and a certain group of passwords to your finance team. Internally inside the business, maybe you want to share a log into your banking to your accountant or someone who's working on the finance team. Using a dedicated Password Manager makes that easy. We've got videos on setting up a password manager inside the launch section of our playlists on our YouTube channel. Now finally, is making sure you have the basics of backup covered and some basic security features which are on your account as well as enabling two factor authentication for not only your Google account, but other accounts that you use protects your account so that even if someone gets access to your username and your password, they will still need an extra six digit code sent down to your mobile phone before they can get access to any of your data. This is absolutely mandatory for your Google account, and highly recommended for any other accounts that you use for your business. Now finally, enabling and making sure that you have a backup set up for your Google account, not because we're worried about Google losing any of your data, but because of the more likely event that as you start to employ people in your business, one day, someone's going to accidentally delete something that you needed, and then clear it out of their recycling bin. Well, having a backup solution available so you can get files back after they've been deleted is a good move for your Google account. We actually provide a free backup for our concierge members, if you're a customer of itGenius. And if you're interested in that you can chat to our team. ItGenius is a business consultancy, and we help business owners with tech help. No matter what stage of business. You're right. We know that there are different technology strategies needed to make sure that you can build a great business which is scalable and secure. And you can build a happy, healthy team so you can deliver more to your customers and have more impact to your community. Now we help business owners along the journey whether you're a just getting started business, or if you're a large organization anywhere in the world with hundreds or even 1000s of employees, our team are ready and on hand to help with all your tech needs. So if you'd like to investigate getting to work with us, you can jump on one of the links right below this video. Now, if you're already a customer of Google workspace, you can get access to our Transfer In offer. And that provides businesses using the Google ecosystem. With free training for you and your team. You not only get access to a professional course with support and also certifications for your team to go through. But you get access to our professional webinars which teach you how to get the best of everything inside of Google workspace and some tips on how to grow your business as well. If you're interested in that, jump in the link below and we'll see you soon.
To learn more about our Cloud Support Service, or schedule an IT Systems Check, contact itGenius - the Google Workspace Experts
