How Do I Choose the Right CRM Software for my Business?

I’ve learnt that some CRM systems like Salesforce are company-centric (which is helpful in many B2B markets) and some are more contact-centric like Infusionsoft. I think people need to map out their current or desired sales funnel prior to looking at CRM systems. This may require an external consultant. Companies also need to figure out who their CRM driver will be. Then it’s good to have a small early-win goal that would pay for the CRM in extra sales or expense reduction. Where most start with the marketing function, moving to the sales function, then service/product delivery, then finance, the early win might be by automating some part of the service/product delivery first. It’s very easy to go into overwhelm by trying to do too much too soon.