Do you feel like strategy is only for bigger businesses?
Chances are, as a growth or start-up stage business you don’t have any idea where to start. Maybe you’re making calls on gut feeling, which is a really far call from strategic business growth.
If you had a CRM, even if it was manual to go through, deal by deal, as a business owner you could quickly see what’s working and not.
Today I’m going to talk about the gap between having zero business reporting (ok, maybe you have money in and money out in Xero), and some sort of business reporting dashboard. Watch it here:
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Transcription:
Are you a business owner who thinks that reporting is only for bigger businesses? Well, you might be caught in a little bit of a trap there. And in this video, I want to talk about the gap between reporting and visualizing on your data. And one of the hallmarks of growing a successful business is actually knowing where your numbers are at, particularly your sales and your marketing numbers, so that you can know Well, what’s in the pipeline in dollars. And so you can hire and scale your business and grow your team with real numbers rather than just relying on a gut feeling, right. So when we’re working on growing a business, and if you’re in the growth or early stage startup stage of your business, you may not have an idea of exactly what’s happening with the sales and marketing numbers in your business. And what most business owners do is in the early stages of businesses, they’ll just put all of that on a spreadsheet, or ask someone to update a spreadsheet and bring that along to the weekly sales meeting, right. And that’s one way of kind of like starting the process of starting to get some information. But what can happen is for most businesses, they rely on sexy indicators. And what I mean by sexy indicators are, they’re indicators that are useful for bragging, but they don’t really give you insights on what’s happening in the business. And so yeah, maybe Woolworths gave us a call. And they’re interested in potentially doing business with us. And that’s exciting to talk about, but we don’t quite have the deal across the line yet. Someone’s reporting that they’ve got heaps of leads coming through, but they’re not really translating into sales right now. But the number of leads is really exciting, right? Or maybe everyone’s really busy. And everyone’s always busy, busy, busy. But his real work actually getting done, are you actually getting the real results? What is much more effective for businesses to know that, hey, you know, that conference that we spent 500 bucks on for someone to go to a couple of months ago? Well, we brought in a $5,000 deal this month from a lead that we picked up from that conference. And that allows you to map the efforts of your marketing activities to real business results. So if right now you’re using something like zero.com, or another accounting system, as your only source for the finances, in your business, and how things are running on the sales side of things, well, you’re missing out on a lot of insight that can drive more growth and more success for you. Really, that only allows you to work on the gut instinct of where your marketing activities are. And a CRM system is a technology platform that’s going to help you get more sales and marketing data, what that’s going to do is it’s going to open your eyes to where the flows of leads are actually coming from in the business. And you can work on starting to build those up and build more success in your marketing efforts. Now, sexy data doesn’t have to be a part of the picture here, instead of lying in bed stressed about how the business is actually going and whether or not it’s growing, your marketing no longer has to be a scary black box. And so for business owners who are more on the technical side of things, or more on the creative side of things, you know, maybe working with the technology of scaling a sales team, or scaling a marketing team is not something that’s natural for you. And so a CRM system really makes that a lot easier. Now, you can do simple sums, when you’ve got the data from your marketing and your sales efforts like taking, how many hours did I spend on a particular marketing channel, divide that by the dollars that have come in from close sales from that channel. And from there, you’re already in the mindset of a business owner, who can successfully lead marketing and scale your business by knowing what results you’re getting from the different areas on your marketing efforts. And you’ll be able to see those results in the business. And you know, okay, when I try a new marketing campaign, I can actually see exactly what the results are. If I’ve got a partnership, I’m not quite sure how much effort is worth putting into it, you can have a look at all of the data and see what your results are. And this is really the secret to business scale. Now I’ve taken a business from a solo operator over 10 years ago, to now over 50 employees in our group. And we really learned what our lead drivers were that were flowing in those rivers into the business. And we learned to focus our attention on the most successful lead rivers. That’s when we really started to grow and scale. And it really eliminates the need to leave things to chance to build a better business, you need to bring on more customers. And you need to grow and scale your efforts. using smart data. A CRM system helps you do that to get full control and full visibility of exactly what’s going on on the sales and marketing side of your business so that you can focus on growing with the right data behind you. We recommend copper CRM as our tool of choice for small and medium sized business owners, because it’s the only tool that uses AI driven analytics to pull in data from all your different systems, reducing the amount of manual data entry required for entering records. Now it also is the number one tool to be directly integrated with Google workspace. And it’s got deep integration with all of the tools that you use every day like Google Drive and Gmail and everything else in the Google ecosystem. Now if you’re a business owner, who’s right now failing to delegate because you’ve got all of your customer information up in your head instead of being tracked in the system, if you’re fearing letting go of things to other staff members, so they can Do them instead of you if you’ve got to react every time a customer calls because you don’t have a customer’s history in front of you. Or maybe you’re the kind of business owner where you don’t know where your marketing dollars are going. And you don’t know what’s coming back your way from the extent of what you’ve spent in those marketing efforts. Well, this is probably a good move for you. Now, I’m inviting you to install copper CRM experience a modern CRM system for your business that doesn’t require expensive consultants to get it set up, or months of implementation time. You get value right from when you put the case in the vision and get started. And it’s easy to get started with it genius. You get a bunch of amazing perks by buying your licenses through us, and it doesn’t cost you any extra. We even have discounts available so you can get it potentially even less than what’s available on the street price. If you’re not yet a customer of it genius, we can show you how to get started in just a couple of simple steps. Click the link below to learn more about getting started with a modern CRM. And our team will be on the other side of this page to help you out on your journey.
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