Why don’t CRM adoptions work and what’s the solution?
The simple reason is that they take too much effort to add data to, without return. It’s all well and good to say that the system will do it itself, but even setting up those systems and automation take more time and budget than most small businesses have.
In this video, I’m inviting you to install Copper today, and experience a modern tool CRM that doesn’t require a consultant set up, doesn’t need big process pathways mapped out, instead will start delivering you value as soon as you hit go. Watch it here:
Head here and learn more about getting started with a modern CRM.
Did you find this video helpful? Let us know by dropping a comment below!
To learn more about our Cloud Support Service, or schedule an IT Systems Check, contact itGenius - the Google Workspace Experts
Transcription:
So why doesn’t installing new CRM systems work? And what is the solution? Now I’m a small business owner, I’ve been consulting to 1000s of small businesses across Australia and beyond. And I’ve seen it all, every kind of it implementation project successful and unsuccessful. And I know that the number one thing that is the biggest challenge of implementing a new management system to manage your customer relationships is actually adding the data and not just in the initial phase, but on an ongoing basis, actually having data synchronized to a new system. And it’s the data that makes a customer relationship management system useful. And you really want to have an automated way of having that data talk and be stored. Now, we all have a dream of having a fully integrated business system where your staff pick up the phone, and automatically that phone system is connected to your CRM system. But have you ever tried actually connecting those two systems together, it can run into 10s of 1000s of dollars. And even if you have everything connected, it’s important to take a step back and realize that business relationships are built on people. They’re built on the relationships that you have with your customers, and they’re built on delivering service. It’s not about having the most technologically whizzing advanced system, it’s about having a system that supports and empowers your team to actually build great relationships with your staff. And as your business grows, you want to have a system that is supported by technology so that your team can continue to effectively deliver great service at scale. So you’ve probably heard of implementations of CRM systems taking months, or 10s of 1000s of dollars, with expensive consultants taking their time to configure a system to work to a particular business. And having seen many of those IT projects over my time, I know that often you don’t get the result at the end of the day of what you really desire, which is a technology platform, which is going to help your team get their work done, and help them save time not spend more time on something that they’re working on. Now, one of the things that I love about copper CRM is because it’s deeply integrated with the Google workspace ecosystem, it’s ready to go as soon as you start, it’s going to connect to your email at start bringing in the historical emails into your customer records, your Google Drive is going to be right there. And when you’re working in your Gmail inbox, you’ve got access to all of your contact records for all of your customers straight there ready to go. Now it’s going to automate capturing that data on an ongoing basis, which means that you don’t have to manually enter things. Gone are the days of manually setting appointments, or manually entering notes into conversations that you’ve had inside a CRM system, when it can just talk to your Gmail and see what email you sent the customer. And it can see the last time that you reached out to that customer, when we have no data, we have no value. But we need a simple way of getting that data into a system, otherwise, our team are not going to use it. So your contacts is really the contact, it’s the value of your customers. And having all contact records saved automatically into copper and accessible from your Gmail, super duper simple. The biggest fear for business owners is letting go of a staff member or having someone leave. And that’s because of how much information is just naturally stored up in our heads. And I’m not saying you want to be the kind of business that would happily let anyone walk out the door. But let’s be a business where the information on our customers is saved so that we can take a holiday when we need to. And our staff can take leave when they want to. And things aren’t going to fall over. We use copper CRM, and we love it because it automates the data collection from all of our systems. And it’s so simple to get started and use, you can start right on your own without needing any kind of professional help. We recommend copper CRM as our tool of choice for small and medium sized business owners, because it’s the only tool that uses AI driven analytics to pull in data from all your different systems, reducing the amount of manual data entry required for entering records. Now it also is the number one tool to be directly integrated with Google workspace. And it’s got deep integration with all of the tools that you use everyday like Google Drive and Gmail and everything else in the Google ecosystem. Now if you’re a business owner, who’s right now failing to delegate because you’ve got all of your customer information up in your head, instead of being trapped in a system, if you’re fearing letting go of things to other staff members, so they can do them instead of you. If you’ve got to react every time a customer calls because you don’t have a customer’s history in front of you. Or maybe you’re the kind of business owner where you don’t know where your marketing dollars are going. And you don’t know what’s coming back your way from the extent of what you’ve spent in those marketing efforts. Well, this is probably a good move for you. Now I’m inviting you to install copper CRM experience a modern CRM system for your business that doesn’t require expensive consultants to get it set up or months of implementation time. You get value right from when you put the keys in the ignition and get started. And it’s easy to get started with itGenius. You get a bunch of amazing perks by buying your licenses through us and it doesn’t cost you any extra. We even have discounts are available so you can get it potentially even less than what’s available on the street price. If you’re not yet a customer of it genius, we can show you how to get started in just a couple of simple steps. Click the link below to learn more about getting started. With a modern CRM, and our team will be on the other side of this page to help you out on your journey.
To learn more about our Cloud Support Service, or schedule an IT Systems Check, contact itGenius - the Google Workspace Experts
